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Campaign Trend | Escape on a Balloon

Posted by Lucy da Costa

Having tweeted the video a month ago I noticed a trend and thought I would share the up(ward) trend.

It seems that the fantasy of being swept over the grey buildings on a balloon is a big trend. With the Romanticism of the city both Louis Vuitton and Burberry bring their home city to life and mystery. Louis Vuitton’s first fashion film for their Spring 2013 collection is set in the heart of Parisian land marks like the Louvre museum and then the hot air balloon whisps away the mysterious women over the glowing majestic city of Paris.

L'invitation au Voyage by Louis Vuitton

L’invitation au Voyage by Louis Vuitton

Burberry‘s festive campaign

Burberry‘s festive campaign

While in the Burberry Christmas campaign, they have chosen to use golden balloons hanging over Saint Paul’s Cathedral and the Big Ben that carry their new collection of handbags, oh I wish they would pop and a handbag would land in my lap. I guess that was the mystery of it all…Would you be getting one for Christmas? Sigh maybe next year ;)

Watch the Louis Vuitton Video below

Image Credit:  disegnodaily.commarketingweek.co.uk

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