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#InsideOut for Fashion Revolution Day

"Who made my clothes?" - Kumari Govender

Yesterday marked the one-year anniversary of the tragic collapse of Rana Plaza, an epic disaster that gave rise to Fashion Revolution Day.

Curiosity is powerful. Questions are powerful. A week after Rana Plaza collapsed, many fast fashion companies were still not able to say with certainty whether their garments were made there. Even the companies themselves didn’t know who made their clothes.

Ethical e-tailer Zady took out a one-page ad about fast fashion in the Wall Street Journal on Wednesday.
Ethical e-tailer Zady took out a one-page ad about fast fashion in the Wall Street Journal on Wednesday.

The theme for Fashion Revolution Day was transparency and reconnecting the relationships in the fashion value-chain, where consumers and fashion lovers had to show their support by asking the question Who Made Your Clothes?”. 

To show my support, StyleSociety™, joined this worldwide campaign with the support of the Cape Town Twitter account, urging all fabulous readers, fashion lovers and followers to wear their clothes inside out on Fashion Revolution Day, 24 April 2014.

I wore my Dolce & Gabbana skirt and Drashta jacket #InsideOut and asked the questions – “Who made my clothes?”. You too can become a conscious consumer by taking a look at your clothing labels and asking brands “Who made my clothes?”. As we educate ourselves, our attitudes towards the ethics of clothes manufacturing will slowly change, and our questions will change the industry in time.

"Who made my clothes?" - Kumari Govender
“Who made my clothes?” – Kumari Govender
"Who made my clothes?" - Kumari Govender
“Who made my clothes?” – Kumari Govender

Here are some of my favourite international Fashion Revolution Day street style pics.

Bel Jacobs, freelance fashion editor
Bel Jacobs, freelance fashion editor
Emeline Nsingi Nkosi, presenter and designer
Emeline Nsingi Nkosi, presenter and designer
Hannah Gower, student
Hannah Gower, student
Rina Sato, student
Rina Sato, student

For more information visit Fashion Revolution and check out the Fashion Revolution South Africa Facebook page


{Images Courtesy of © StyleSociety, Zady and Dvora for Vogue}

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