Introducing, Ultra Violet (PANTONE 18-3838) as 2018’s Pantone Colour of the Year
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.
The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence.