Dolce & Gabbana sue CapeTown’s Dolce & Banana

Dolce & Gabanna sue Dolce & Banana

Italian luxury label Dolce & Gabbana has sued Dolce & Banana – a little Gift Boutique in Hout Bay for  “objectionable conduct” and “diluting” the luxury brand’s name. Cristiana Ruella, a board member of Gado, filled a 300 page affidavit filed in the Cape Town High Court alleging that “The name Dolce and Banana makes a mockery of the well-known trademark Dolce & Gabbana,”.

Dolce and Banana - before and after
Dolce and Banana – before and after
Dolce and Banana
Dolce and Banana

Mijou Beller, the store owner, who built her 12-year old business fashioning beads, shells and wood into neck pieces and bracelets, has since rebranded her store to …& Banana! The luxury giants are still demanding she settles $13,200 in legal fees.

How ridiculous?! I don’t support knockoffs or copies but I thought Dolce and Banana was pretty darn cute if you asked me! Please share your thoughts below…

Photo credits: D&G, …& Banana



  1. Shireen
    May 5, 2012 / 2:17 pm

    OMG…talk about being petty!!!! Major designer label vs little bead shop. Che peccato D&G!!!

  2. April 23, 2012 / 11:32 am

    I really don’t think it’s ridiculous at all, excuse me if I may sound insensitive. But many people get away with murder while they feed off others intellectual property, ideas etc. Whatever happened to creativity and originality? Dolce & Gabbana as a brand worked hard to get where they are and you find similar brand like Dolce and Banana who copy word for word and just change the letter G? There’s nothing wrong to be inspired by someone and acknowledging it but I’m against copycats! D&G could have taken other steps to deal with this but I see where they are coming from….I hope people learn especially in business that copying can get you into trouble if you don’t go through necessary procedure. It’s just unfortunate that Dolce and Banana had to be an example for all, unless if it was a coincident or mistake that they have similar names which I doubt. Hope we all learnt a lesson.

    • Editor
      April 23, 2012 / 12:16 pm

      Hey darl! I certainly agree with the copycat bit! Hence my motto in my own words: “Rather be a trendsetter than a knockoff!” I experience this sort of thing daily after having to deal with the likes of those who lack the ability to be innovative and live off other peoples creativity and concepts! Like a supposedly first sa fashion and beauty blog who constantly copies this blogs format, colours, templates and ideas – brought to my attention by my readers. Even a Media Submission’s page recently appeared which threw me to the floor! How ridic? …people who attend and participate at my events and then try to copy my business module but fail miserably! I recently experienced a women who used photos from my last event to advertise a similar one she was hosting! No one despises copycats more! Having said this, I don’t think that the little gift store was trying to copy Dolce and Gabbana – their business ideas, brand or products, rather I think the owner was just being quirky and having fun with the name! Also taking into account the brand and location – I don’t think that D&G would have experienced any losses in direct result of a little gift shop in Hout Bay! But I do agree – it is a tricky one! Love x

  3. Jess
    April 7, 2012 / 10:17 pm

    I think this is absolutely ridiculous…..!! By the looks of things D & G and your products are completely different, they have achieved so much success throughout the years the least they can do is allow someone else to make a success of their business especially if there is no competition in brand or product… Hout Bay compared to the rest of the world.. I mean really!

    • Editor
      April 16, 2012 / 9:37 pm

      I agree! Totally ridic!

  4. Kirsty
    March 31, 2012 / 7:45 am

    How ridiculous once again bigger businesses bully and intimidate! GET over it D&G or shud I say D&B…