Paris Fashion | The Kooples | Return of Street Chic

The second in a series of fashion profiles brings with it this time – a label. It would be a little short-sighted of me to discuss Paris Street Fashion and to not even once mention this; a comparatively young brand that has taken Paris by storm, here it’s not a Starbucks on every corner, it’s The Kooples.

Paris Fashion | The Kooples
Paris Fashion | The Kooples

Borne from the minds of three brothers; Laurent, Raphael and Alexander (incidentally the sons of the people behind the gorgeous Comptoirs des Cotonniers), The Kooples produces refined yet edgy clothing with a distinctly androgynous feel, the label toys with gender producing both male and female lines with astonishing similarities. The result? A seemingly effortless tailored chic, an absolute dream.

Paris Fashion | The Kooples
Paris Fashion | The Kooples

A few nifty moves have secured an excellent reputation for the brand, first there is the ingenious couples based advertising; photos taken of simply stunning couples, mostly Parisian, against dirty street doors and in the corners of nightclubs- their names and information are printed below the images and thus their look is instantly obtainable glamour rather than elitist chic.

Paris Fashion | The Kooples
Paris Fashion | The Kooples

Second is the association the brand has with music, recently launching its couples-only music label and immediately securing a cool reputation by association, not that they needed too much help. And thirdly, there are the black tote bags- no plastic for this company. Upon purchase of an item you receive the black Kooples tote, the ultimate accessory seen on every arm on every street in Paris; even if the clothes were rubbish I’d shop there just for the bag. But of course they’re not- they’re to die for.

Paris Fashion | The Kooples
Paris Fashion | The Kooples

The line bridges that awkward gap between top-end high street and low-end designer, along with brands like Zadig and Volatire, with t-shirts for around 90euros and scarves for 150. My favourites include the skull printed scarves, the silk skirts and lightweight linen t-shirts for springtime, maybe even throw in a straw hat too. The quality isn’t anything alarmingly high but the styles and cuts are fun, stylish and up to the minute, their tailoring is sleek and their fabrics look expensive but not strained, there is a calm elegance in the juxtaposition of the sharp angles and the soft materials. As they say on their site: It doesn’t matter if it’s night or day, if you’re wearing The Kooples it’s just plain chic.


{All Images © The Kooples}

About the Author:

Darcy Nicholson is officially now (as deemed by Marie Claire) a ‘par-don’, living the glamorous life of a Londoner in Paris; from this perspective she comments on the life and times of French fashion, the legend and the reality. She suffers through shops, bars and the streets inbetween to bring you the news on what is really a la mode.

 

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