Sissy Boy’s new denim dubbed “The 8th Wonder of The World”

Hmmm… Exciting fashion news to all our Sissy Boy fans! On Wednesday 20 April Sissy Boy will launch their latest, most fashionable (if I may say so) denim innovation, dubbed The 8th Wonder of the World. The brand, who has continued to lead the way in technological advancement in the category of denim, has once again pushed the boundary to bring you a world first – 100% stretch denim. How fab is that? I cannot wait to get my hands on a pair to add to my Sissy Boy collection! I absolutely love love love the fit of all my Sissy Boy jeans, so I expect this to be totally fab!

Sissy Boy launches new denim jeans dubbed The 8th Wonder of The World
Sissy Boy launches new denim jeans dubbed The 8th Wonder of The World

The 8th Wonder is literally ‘stretch’ in supernatural proportions. Standard stretch denim is between 8-15% denim. The Sissy Boy Mega Stretch jean launched in 2010 pushed this to 35%. Sissy Boy is not only the first in South Africa, but the first in the world to successfully bring this 100% denim to market, shifting all perceptions of what is possible.

The 8th Wonder denim is so technical that the jeans have to be stitched with specialized needles and thread that is traditionally reserved for swimwear in order to accommodate the stretch and movement. Contours are redefined for more body coverage and, whilst you distinctly feel like your silhouette is ‘sucked’ to a smaller size, the fabric is soft, silky to the touch and moves effortlessly.

The great news is – it comes in three sizes!!!
Size 1: traditional size 4 – 8
Size 2: traditional sizes 10-12
Size 3: traditional sizes 14+

The 8th Wonder jean will be available exclusively in Sissy Boy stores at the V&A Waterfront, Cavendish Square, The Zone in Rosebank, The Pavillion and Gateway stores.

{Image Source: Sissy Boy}

3 thoughts on “Sissy Boy’s new denim dubbed “The 8th Wonder of The World””

  1. Hi love sissy boy jeans. Will never wear any other jeans. I am a size 6 and always struggle to get jeans that fit and thanks to sissy boy I now have jeans that fit perfect. Thank you sissy boy

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