ABOUT


Kumari Govender, is the quintessential fashionista. An influencer, tastemaker, curator of style, fashion entrepreneur and the creative strategist behind the South African Fashion Brand, Style Society™. Widely interviewed for her distinctive wardrobe statements, coveted for her canny ability to predict market trends and respected for the ease with which she can create brand interest through her thoughtfully vetted recommendations, Kumari is a one women army who has seduced a whole generation of style mavens with her piercing fashion insights, and her spot on recommendations. Style Society™ showcases a trove of secret style files, the exclusive on cult beauty trends, insider style secrets and the ultimate fashion and interior finds.

THE ULTRA GLOSSY FASHION BLOG – FASHION STYLE EVENTS         POP UP BOUTIQUES   ◦    Est. 2010

 

IN THE SPOTLIGHT


PRESS & MEDIA COVERAGE –  Kumari’s endeavours reflect her meticulousness and intuitive understanding of what appeals to her target market. As a result, she has generated a whirlwind of publicity for her various fashion campaigns, pop-up boutiques and her witty yet insightful critiques of everything chic. From lavishly appreciative reviews to critically acclaimed gestures of social responsibility like Fashion For Literacy to ‘day in the life of’ coverages by national teams, Kumari has been the face embodying the sterling reputation of StyleSociety™

Cape Town Fashion Haute Edit

Media Highlights and Press Coverage

S C R O L L    T O    V I E W

 

SOCIAL MEDIA STATS


Known as @CapeTownFashion, in the social sphere, Kumari Govender has seduced a whole generation of style mavens with her piercing fashion insights, her spot on recommendations, (soon to be) thrilling unveils of the envy-inducing closets and her over the top style events which tend to epitomize plushness and exclusivity.

Kumari is considered a trusted curator of the latest in fashion reviews and emerging trends and the StyleSociety™ reader-base has always reacted positively to her recommendations. This circle of influence is her premium asset and translates into a spike in brand interest and sales opportunities for her clients.

Both StyleSocietySA and CapeTownFashion are the official social media accounts for StyleSociety and Kumari Govender.

Cape Town Fashion          Facebook: 7027 likes

StyleSocietySA          Instagram: 4379 followers          Facebook: 5998 likes           Twitter: 5952 followers

 

MEDIA POLICY


i only feature Products that I have personally Tried, Tested or Purchased.

Kumari reserves the right to be highly selective in the brands that she endorses. Integrity and transparency are the tenets governing Kumari’s work. She features purchased products and sponsored offerings under appropriate labels, bringing to her readers only the experiences she enjoys.

Kumari also works in close collaboration with talented local designers to establish a culture of sustainability in the South African fashion domain. Synonymous with high quality, Kumari involves herself only with a handful of clients who gel with her sterling reputation of quality and her legacy of curating excellence.

Collaborate with Kumari as she curates and seduces a whole generation of style mavens with her piercing fashion insights, her spot on recommendations and her over the top style events through digital, editorial and social platforms.

 

MEDIA SUBMISSIONS


I prefer unprecedented marketing, moving beyond traditional media routes when engaging with my ever growing audience, and would love to collaborate with brands that appeal to my readers.

 

COLLABORATIONS

Please direct all collaboration, advertising and media related queries to me by calling +2721 8630596 or send in your information using the form below.

Introduce yourself, your brand and your concept of what you’d like to achieve from working with me. Mention the types of content, the timing of your campaign, and your budget together with any other specifics. Please include your full name and a contact number.

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GIVING IS BACK IN STYLE


Fashion For Literacy - Kusasa Project
Fashion For Literacy – Kusasa Project

FASHION FOR LITERACY

Est. 2015

The Fashion For Literacy initiative is the brainchild of Kumari Govender, inspired by Madiba’s 67 minutes. Fashion For Literacy helps you make an impact through charitable giving and allows you to see results well beyond your investment. Education transforms the future of our children giving them a chance at an improved standard of living. Our primary focus is providing children in need with essential educational supplies and resources to help achieve their full potential.

Find out how you can make a contribution here

 

AVANT GARDE MOVES


Acutely insightful yet willing to experiment to strike the right balance of innovation and return on investment Kumari through her work with a plethora of ventures has established her signature style when it comes to marketing and brand placement.

Kumari heralded the era of the pop-up boutique in 2010. Since then the various iterations of this landmark event in Cape Town have garnered tremendous media attention and have left prestigious brands vying for a display spot in front of the tide of discerning yet eager buyers who flock in response to the siren call of Kumari’s invitation and the prospect of meeting and greeting their favourite designers.

Kumari curates stimulating experiences for her readers and brand awareness for her clients. To this effect she has also organized glitzy online parties, flagged off exciting style hunts and co-ordinated fashion flash mobs; all as part of her ‘bigger, bolder and better’ marketing policy.

An influencer to the influencers with immense credibility, Kumari can help your brand by:

Consulting as an image enhancer who can modify your value proposition, your marketing collateral and your business voice to resonate deeply with your target market. Crafting promotional strategies, marketing pitches and social media campaigns which are unique. Mentoring and equipping you with the means to succeed amongst the cut-throat competition.

Positioning it as a desirable choice for the power purchasers she interacts with on a daily basis (please read up on our Media Policy above to establish whether your brand and offerings fit the StyleSociety™ compliance model). You might just find your products brushing shoulders with royally extravagant cult beauty desirables

BRANDS KUMARI HAS WORKED WITH


Giveaway Collaborations – View full list here


Disclaimer
StyleSociety does not claim exclusive copyright on all images used. The bulk of the images on this site are credited where ownership is known. If any images used belongs to you and you would like it credited or removed, please send a  request.

© Copyright
Unauthorized use and/or duplication of this material without express and written permission from Kumari Govender is strictly prohibited. Images and links may be used, provided that full and clear credit is given to StyleSociety™ with appropriate and specific direction to the original content.

 

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