Bold Claims. Bolder Results. ELIZABETH ARDEN DRAMA DEFINED Colour Collection is the latest kid on the block.
We are pretty used to reading product releases and press hype! It doesn’t take very much to put up a grand show, promising women on-the-go the ultimate in makeup perfection. But delivering on the bold claims with stunning (even bolder) results?
You need an Elizabeth Arden to pull it off.
Let’s just say the products came, saw and conquered.
Elizabeth Arden Drama Defined Colour Collection
Here’s a quick break-down of what we loved and adored…
ELIZABETH ARDEN | THE STANDING OVATION MASCARA
The gorgeous gold splashed black packaging aside, this is the stuff of curly dreams. The brush is larger than a typical mascara wand. But it is a wand in the most real sense. As in your lashes will achieve a super build-out for the perfect fanned look like magic.
Most importantly, the mascara won’t start dropping after a few hours out and about. I didn’t wake up with panda eyes. And for me, that is a big win. Available in intense black and intense brown this product retails for R370 a bottle. It comes pumped with Carnauba fibres, Marula nut oil and anti-oxidants for the triple whammy of thickening, lengthening and protecting your lashes.
ELIZABETH ARDEN | THE HIGH DRAMA EYELINER
I was super psyched to try the pencil because according to polls, this eyeliner has a better report card than an Ivy League graduate.
The stats that stood out were these – 96% of women agreed that there was an instant colour payoff, and 94% of women felt it defined and boldened their eyes.
When I am drawing a wicked wing, I am not really bothered about the hundred ingredients promising to transform my eye area tautness. Nah!
I am going after Drama. I am going after the “Wow” effect. And happy to say that the highly pigmented, intensely vibrant colours with the convenient smudge applicator helped me achieve it.
ELIZABETH ARDEN | HIGH-PERFORMANCE BLURRING LOOSE POWDER
I was curious about the insertion of the “blurring” because to be frank, it reads a little out of place. Don’t I want to stand out with my makeup?
Now I get why this bad girl is called the blurring loose powder.
When you generously brush it over your skin, three things happen:
- You are set for the rest of the day. Unless you are planning to run down multiple levels of stairs, a re-application is not needed.
- The soft-focus technology imparts a healthy, even complexion without the problem of the powder settling in the minute grooves and furrows most of us have. It blurs the harshness of the first signs of ageing. Thank the inclusion of HA (hyaluronic acid) for this.
- You get the elusive “no makeup” ook for the most envy-inducing selfies ever.
- The product comes with a signature swivel mirror. It goes to the next level when teamed with the super-sized kabuki High-Performance Powder Brush. The brush is R380, and I love it more than my old trusty Chanel applicator.
- The powder and the brush are meant to be together and give you a tint free, translucent, airbrushed finish.
ELIZABETH ARDEN | THE STROKE OF PERFECTION CONCEALER
Most concealers are unkind to your beauty blenders. This one isn’t. 100% of the women who tried the product in tests felt that the Stroke of Perfection had a smooth application and a non-sticky feel. I agree.
The tone matched my skin perfectly, which is usually impossible for a brown skin girl. It did a stellar job of not only hiding blemishes and imperfections but of reducing the signs of skin puffiness. The Jojoba Ester makes its presence felt. The level of moisturization from this concealer is unheard of. It retails for R299 in the shades of Fair, Light, Medium and Brown and is a real steal deal.
It’s been a while since I have been this excited about a product line. Almost all the items perform beyond expectation. They effortlessly capture the essence of the modern woman – bold but not over the top, perfect but not made up.
Editor’s Note: This post was originally published on 7 May 2018 and has since been updated.
Beauty Review Disclaimer: Press Sample Supplied For Review
StyleSociety receives an influx of PR Samples from various Beauty Brands; however, we reserve the right to be highly selective in the brands and products that we endorse. Our Beauty Pages only feature products that our beauty editors have ‘Tried, Tested and Loved’. Integrity and transparency are of the utmost importance when sharing beauty reviews with our style tribe. Product reviews that do not include this disclaimer were purchased for personal use.
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