Join Fashion Revolution and Create a More Transparent, Sustainable Fashion Landscape

Mukesh, our master sartor

There was a time when style was measured by the wriggle room in your wardrobe. If you couldn’t find that year old top from behind the avalanche of new (and equally unused) items carelessly tossed into your closet, you were officially deemed a fashionista – up to date and trendy. But thankfully the world has changed since then.
Quite drastically!

False standards of glitz and glamour keep propelling us towards maxing out our credit cards and purchasing “just one more” especially when prices are low and affordable. The world of fashion is protean, beautiful and light-years away from poverty or squalor. Unfortunately, our appetite for this Season’s ‘must-haves’ is wreaking real havoc on people and the environment. And the sleepwalkers are finally waking up!

The Rana Plaza Disaster
When the factory in Rana Plaza Bangladesh collapsed, the reverberation made its way to the hearts of style curators and compulsive buyers all over the world. The inhuman work conditions, the fact that the workers had protested to no avail and the unethical practices of most supply chains came to light shattering the complacency of the fashion clique.

Overflowing landfills and the incredible pressure to keep producing raw material to satiate the style machinery have since joined ranks and become pressing concerns everyone talks about.

Beautiful outside isn’t necessarily beautiful inside!

In a bid to make things right, the clarion call of #FashionRevolution was sounded, and it has turned into a massive movement.

How Can You Help Create a More Transparent, Sustainable Fashion Landscape?

The primary objective of the Fashion Revolution is to shake the status quo and to rally forces around the concept of ‘slow’ fashion or ethical fashion which questions process and procurement and not just the size and the price.

“Who Made My Clothes” placards and inside out jackets have come to define the Fashion Revolution. And we can’t discount its impact. But real transparency and sustainability can only come when buyers put a brake on the frequency of their shopping sprees, start making more wise purchases and make brands accountable.

Quote Buy Less and Choose Well

I know it’s difficult.
The concept of not having something new every fortnight was a curveball I struggled to manage in my twenties. But “Buy Less and Choose Well” has been my motto for over a decade now. I am an advocate of “Quality over Quantity”, and this translates into my wardrobe.

Slow fashion is the solution that’s in our control. I didn’t make my clothes, but I can create a sartorial landscape that I am proud to be a part of. Ditch the fads. Disregard the promise of cheap new thrills. Invest in statement pieces instead. Treasures you can hand down to younger generations, and wear for the next ten years! Acquisitions that will “wow” whenever they leave the closet!

For my Glamour Style Diary, I decked myself in items up to a decade old. And the effect was as mesmerising as ever. Everyone loved it because quality always stands out. Being a proponent of ethical fashion, sustainability and transparency are important to me personally, and more especially for my Haute Edit brand.

So I want to thank those tireless hands that spin the fabric, the pattern drafters, the cutters, the machinists and tailors that worked tirelessly to ensure a smooth production process, bringing my visionary Haute Edit dream to glittery life.

I am so proud to share and honour the hands behind my latest Resort Collection…

These skilled artisans are champions of uniqueness and quality that contribute to making the ‘slow movement’ an art. Between 24th to 30th of April, don’t just ask the brands to share supply chain information, but take the pledge that you will purchase to empower and purchase to last.

Because we are the change, we want to see!

For more information visit Fashion Revolution and check out the Fashion Revolution South Africa Facebook page