The confidence fashion offers is priceless. It has the power to put a spring in your step, a glint of delight in your eyes and make your heart race (think about that pair of heels you’ve been lusting over). Its value cannot always be expressed in Rands and Dollars. We live in a world that is Fashion Obsessed but rarely do fashion influencers, and fashion lovers stop and ask the question, ‘Who made my clothes?’ 

And by ‘who’, we are not referring to the luxe couture brands and the prêt-à-porter providers. We are not talking about the names that grace your labels. We are trying to peel the sartorial onion and reach the heart of the fashion supply chain. We want to thank those tireless hands that spin the fabric, ensure that the buttons and beadings are perfectly attached, bringing a visionary designer’s dream to glittery life.

And this awareness can be traced back to a dark day in 2013.


On 24th April 2013, 1,134 people lost their lives, and over 2500 were graphically injured when the dilapidated Rana Plaza building collapsed in Dhaka, Bangladesh. This structure was the beating heart of a myriad fashion supply chains that fed the US, Canadian and European markets. It housed five factories and thousands of workers who toiled in less than human conditions for $10 a week to create high-end apparel to be adorned in countries they had no hopes of ever visiting.

The saddest part about this tragedy was the fact that it could have been averted. The innocents who lost their lives had spotted the cracks and reported their misgivings to their employer who proceeded to threaten them with violence if they didn’t keep the operations running.

When the reports hit the global media, the outrage was unimaginable. It was a true blue wake-up call and emphasized the need for slow and ethical fashion.

StyleSociety is confident that the Fashion Revolution movement will succeed in bringing about a much-needed improvement in the quality of life of the people who make our clothes.


FASHION REVOLUTION WEEK 2016Fashion is more than just clothing and accessories or a credit card swipe at a pricey boutique. Fashion needs to be sustainable and just.

From 18th to 24th of April, Fashion and Selfies come together when people from all over the world will wear their clothes #InsideOut, post a selfie and ask the question ‘Who made my clothes?’ with the hope that brands will realize that buyers can no longer be blinded with advertorials and editorials. They will need to focus on how they procure their raw materials, the impact on the environment and equitable pay for the people who keep the fashion world buzzing with their talents and hard work.

A wave of gratitude will swell and uplift those who don’t have the voice to speak up for their rights. Their employers will find themselves now accountable for their welfare.

It will be a change long overdue.

Will you join me in going #InsideOut and asking the question?
Hi @[brand], #whomademyclothes?
Let’s do this together.

For more information visit Fashion Revolution and Fashion Revolution South Africa

{Images Courtesy of Fashion Revolution}



1 Comment

  1. April 21, 2016 / 7:02 am

    Fashion Revolution – South Africa Very close to my heart and all for a good cause ♡ Only my plezh! x