We always receive so many messages on social requesting tips on “HOW TO START A FASHION BLOG?”. We’ve previously shared a fantastic Fashion Blogging 101 Series on StyleSociety a few years back and thought this was a perfect opportunity to update this ‘how to blog’ series to reflect what’s now in 2021. We will be sharing our knowledge and experiences with you in a five-part step by step guide.
HOW TO START A FASHION BLOG
So you’ve decided to start a fashion blog – how exciting! The first step is to try and establish ‘Who are you writing for?’ and ‘What type of content would you like to cover?’. It is essential to have a focused niche and define your target audience from the onset as this will set the tone for future blog posts.
The next step is to think about ‘How frequently you wish to blog?’. Are you going to blog regularly and commit to three to five posts a week or join the ‘slow blogging movement’ and blog occasionally? Whatever you’ve decided, remember it is good to set precedence right from the start and stick to it. While you choose, just remember that when it comes to content – quality is critical!
Let’s get started! These tips should help get your blog structure and look in place, and ready for you to embellish with your literary jewels.
Your Blog Name. It Stands for Your Brand
When you eventually become a fixture on the blogging scene with an engaged reader base, the blog name may not seem all that important. Because your wit, your incisive insights and your expertise will define your brand. However, until then, it is essential to associate your content with a striking, searchable domain that will convey the spirit of your brand to your prospective readers. Just keep a few things in mind before whipping out your credit card and registering something elaborate.
Your blog name should have relevance to your brand and the topics you wish to cover. Avoid being impulsive; make sure it is memorable and unique. If faced with a choice between being smart and being lucid, choose the latter. You must select a great brand name that stands out from the competition.
I opted for StyleSociety because my clients were already familiar with the name. StyleSociety was a ‘style update’ newsletter that I used to send out to my boutique clients in 2009. My readers could easily associate with it.
Spend some time researching various options and ensure that your domain name is available for purchase and available on your favourite social media platforms as well.
Your Social Media Handles
Also, make sure that your domain name is consistent with your social media usernames and URLs. For example, StyleSociety was unavailable on all social platforms, but I was already using @capetownfashion for my personal Twitter account. Hence, I decided on using @capetownfashion for all my social media channels i.e. on Facebook, Twitter, Instagram and Pinterest to make it easier for readers to find me online. I also kept my social media URLS all the same. For example, https://www.facebook.com/capetownfashion
Just a note: my username on all platforms was @capetownfashion, and my PA's managed all the @stylesocietysa accounts which I decided to close in 2019
Make sure you purchase the ‘.com.’ domain if possible. I was advised to register the .co.za domain even though the .com was available. Over the years, I’ve regretted not getting the .com domain. Since then, stylesociety.com has been on sale with bids starting at $10000. So my advice would be – buy both the ‘.com.’ and the ‘.co.za’ domains while you can!
Your Blogging Platform
Most bloggers gravitate towards WordPress, which is the most versatile blogging platform and the best, in my opinion. Your host can assist you with your WordPress installation, and you can get started right away. There are amazing plugins available to enhance your blog and remember to link to all your social platforms.
A theme should add some pizzazz to your blog. Think of it as the couture adorning your blog. It is your blog’s personality, and you need one that looks great without extensive customization. Themes are both free, and premium (paid) and you should be careful to select one that caters to your requirements without challenging your nascent ‘design’ skills. A great blog flows from one section to another and has a fluid feel. Static pages that scream ‘Web 2.0’ HTML are so passé!
Most themes are now easy to tweak. You can easily customize your theme to show-off your brand colours that reflect your brand’s unique identity. In rare cases, you might have to outsource a web developer, or you might need to do some basic CSS editing and tinkering around with the style sheets.
There is so much you could look for in a theme. I would recommend a Speed Optimized theme that is fast-loading and lightweight.
Your logo forms the foundation of your brand identity. As your introduction to your prospective readers, a brand logo tells your brand story and excitingly communicates your values. You would want an aesthetically pleasing logo and one that makes a strong positive impression. I would highly recommend that you opt for striking and bold typography designs.
StyleSociety has a typographic logo. An editor like Photoshop has a plethora of fancy fonts in which you can render your blog name. This video is a good starting point.
Your brand should come together in harmony with just the right amount of oomph to set you apart from the competition. Be authentic, and you will be fine!
Go ahead and start brainstorming! See you at PART TWO of this blogging series
To your fashionable career!
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